Our Team

More than a forklift. Trust us to protect your reputation.

You depend on forklifts that don’t quit.

Prime understands what’s at stake. It’s why we offer only the highest-quality, tested equipment, and

it’s why we stand behind every piece of equipment sold and every service we provide.

 

Nowadays...

No one else in the Maritimes offers the range of high-quality forklift trucks and other equipment that we do. From manual pallet movers to large rough terrain forklifts and telehandlers, we supply a range of products from quality manufacturers, including electric, propane, gas, natural gas or diesel machines; cushion, solid or pneumatic tire models; as well as batteries, chargers and custom use attachments.

A quality forklift is more than steel and hydraulic fluid. The long-term performance of your forklift depends on a skilled operator, timely maintenance, and quality parts. Our 50 factory-trained technicians can be on-site within hours anywhere across the Maritimes; our fleet of service vans is equipped with an extensive parts inventory, proper tooling; and the training we offer ensures that your operator is safe and efficient.

 

Our Mission

More than a forklift. Trust us to protect your reputation.

You depend on a forklift that don’t quit. Prime understands what’s at stake.
It’s why we offer only the highest-quality, tested equipment, and it’s why we stand behind every piece of equipment sold and every service we provide.

No one else in the Maritimes offers the range of high-quality forklift trucks and other equipment that we do. From manual pallet movers to large rough terrain forklifts and telehandlers, we supply a range of products from quality manufacturers, including electric, propane, gas, natural gas or diesel machines; cushion, solid or pneumatic tire models; as well as batteries, chargers and custom use attachments.

A quality forklift is more than steel and hydraulic fluid. The long-term performance of your forklift depends on a skilled operator, timely maintenance, and quality parts. Our 50 factory-trained technicians can be on-site within hours anywhere across the Maritimes; our fleet of service vans is equipped with an extensive parts inventory, proper tooling; and the training we offer ensures that your operator is safe and efficient.

 

DOING OUR PART TO PROTECT THE ENVIRONMENT

At Prime we offer a wide range of lift trucks including electric forklifts that are environmentally friendly because they emit no carbon monoxide, harmful emissions, or particulates into the air and your workplace. We partner with industry leaders with a strong commitment to environmental sustainability while not compromising on performance. Electric models include capacities from 2,000 to 24,000lbs.

 

Our Team

Dwayne Smithers

President, CEO

(902) 468-1210
info@primematerial.com

 

William Maclean

Parts and Service Manager

(902) 468-1210
info@primematerial.com

 

Selma Rudderham

Human Resource Manager

(902) 468-1210
info@primematerial.com

 

Equipment Sales and rentals

Kimberley ROGERS

Sales, Rental and Finance Coordinator

(506) 388-8811
info@primematerial.com

 

Jamie Ouellette

Area Manager (Western NB)

(506) 635-8811
info@primematerial.com

 

Serge Rioux

Area Manager (Eastern NB)

(506) 388-8811
info@primematerial.com

 

Reid Allen

Area Manager (Southern NS)

(506) 388-8811
info@primematerial.com

 

Part & Services SALES REP

Deanna Ehler

Senior Parts & Service Sales Representative (Northern Nova Scotia) 

(506) 388-8811
info@primematerial.com

 

jason Stewert

Parts & Service Sales Representative  (Southern Nova Scotia) 

(506) 388-8811
info@primematerial.com

 

Leigh Buckley

Parts & Service Sales Representative (Western New Brunswick)

(506) 388-8811
info@primematerial.com

 

Kyle Reynolds

Parts & Service Sales Representative (Eastern New Brunswick) (Area Manager PEI)

(506) 388-8811
info@primematerial.com

 

Herman Melanson

Parts & Service Sales Representative (Eastern New Brunswick)

(506) 388-8811
info@primematerial.com

 

supervisor

George Michael Lee

Supervisor

“The fool doth think he is wise, but the wise man knows himself to be a fool.”

Jane Doe

Supervisor

“A woman is like a tea bag; you never know how strong it is until it’s in hot water.”

Staneley Deo

Supervisor

“It is better to be hated for what you are than to be loved for what you are not.”

Jeniffer Baker

Supervisor

“Good friends, good books, and a sleepy conscience: this is the ideal life.”

sales

George Michael Lee

Sales

“The fool doth think he is wise, but the wise man knows himself to be a fool.”

Jane Doe

Sales

“A woman is like a tea bag; you never know how strong it is until it’s in hot water.”

Staneley Deo

Sales

“It is better to be hated for what you are than to be loved for what you are not.”

Jeniffer Baker

Sales

“Good friends, good books, and a sleepy conscience: this is the ideal life.”

Equipment

George Michael Lee

Equipment

“The fool doth think he is wise, but the wise man knows himself to be a fool.”

Jane Doe

Equipment

“A woman is like a tea bag; you never know how strong it is until it’s in hot water.”

Staneley Deo

Equipment

“It is better to be hated for what you are than to be loved for what you are not.”

Jeniffer Baker

Equipment

“Good friends, good books, and a sleepy conscience: this is the ideal life.”

Clients Testimonials